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Writers, what do you think about paid ads and blog tours? Readers, what do you think about paid ads and blog tours?

Hi all:

As all of you who read my blog every so often will know, I try to regularly write and publish books. I’ve also mentioned that my next W.I.P. is a series of NA novels Angelic Business. The three novels are now written and I’m in the process of translating them and revising (and let’s not forget the issues of finding covers, descriptions, blurbs…) them. By the way, if closer to the time when the project is ready people are interested in reading the first one of the novels ahead of publication, just let me know and I’ll happily send it to you in exchange for a comment (unless you hate it, then I might have to…not sure what. I’ll ask one of my friends who write horror novels for suggestions).

Angel in Montjuic cemetery, Barcelona
Angel in Montjuic cemetery, Barcelona

Those of you who are authors I’m sure have read tonnes of advice on having a marketing plan ahead of any publishing, the importance of having an author platform, building your presence in social media and all that blah, blah, blah. For what I see most of us try and follow that advice adapting it to our own abilities and personal style.

Although I’ve done quite a few of the things I’ve read about, there are some I have resisted to and I’m wondering about giving them a try (you know, so I can say I’ve tried it). I haven’t really tried paid advertising (I got my first book listed in a book club site and had an ad for a promo, both very low cost, with no results to speak of, and yes, now I know advertising your first book is unlikely to have much of an effect, but one lives and learns. Also tried a very low cost listing of my audio…not much to tell there either) or blog tours, and I was interested in knowing what you, my author friends who have tried them think of them. I’ve read about analytics and all that, so if you want to give me hard data, it will be welcome, but I’m more interested in personal experiences, gut feelings, and the ins and outs of things that only somebody who has tried can give. (I’m also fully aware that book genre, timing, style, and personal circumstances influence results, probably together with the phase of the moon, the energy of the pyramids and the leprechauns at work on that particular day). I have only participated in blog hops as a host, and I guess there will be differences between those the authors organise themselves, more or less informally, and those organised by a tried and tested company (or perhaps not…what is your experience?).

Another angel in Montjuic
Another angel in Montjuic

I know some sites like Bookbub are supposed to be the bees-knees, but I’m also aware of the difficulties in getting into it, the amount of reviews required, the price, and the fact that now big publishing companies are also using the service, so there are even fewer chances for the rest of us. But anything, anecdotal evidence, amazing discoveries, bitter disappointments, so-so results, will be welcome.

And I also would like to hear from readers who aren’t writers. How likely are you to buy books based on advertisements on book sites, blog tour posts or any other marketing strategies by authors not known to you? (And the offer about the book is also open to readers, of course).

If I get a “decent” amount of replies, I will collect them and do a follow-up post to share the collective “wisdom”. That’s a deal.

He's lost his wings. I wonder...
She’s lost her wings. I wonder…

And I thought I’d leave you with a bit of the beginning of the third book in my trilogy (Pink, Angel or Demon?), where the main character, Pink, is wondering why everything that’s going on is happening to her:

All this is very well and good (not really, but you know what I mean), but nobody had bothered to answer why me. There was some kind of prophecy (or what passes for it in celestial and demonic circles) and I fitted in. One had to wonder where would prophecies come from in such spheres. (Or at least I did. I’ve been known to think far too much, and obeying De Bono, to think sideways. Look how far it’s got me!) I imagine somebody must fit in (and they were very insistent that I was the only one) but again, why me? No false modesty, but there isn’t anything that special about me. This is not one of these paranormal young adult books where the protagonist discovers that there’s a long history going back to the Middle-Ages of witches and special powers in her family. There’s no fay blood in my line, nobody I know regularly becomes a wolf or a dog or shifts shapes as far as I’m aware. And although the world is full of bloodsuckers, I’ve met no official vampires yet. I’ve never seen a ghost, and I don’t live in a haunted mansion. And although recently demons and angels wander around as if they were in season, to the best of my knowledge there’s no portal to the other world open in Hope Springs.

 

This one is a beauty
This one is a beauty

The draft of the first novel in the series Pink Matters is currently available in Wattpad, here. As mentioned in the body of the post, if you fancy getting the ready-to-publish version in a few weeks, just let me know and I’ll send it to you.

Thank you all for reading, and don’t forget to like, share, especially comment, and spread the word. And if you fancy clicking, don’t let me stop you!

I’ve carried on taking pictures of angels and other interesting things in cemeteries, so if you like any of them in particular, let me know. I’m after ideas for the covers!

Not an angel but she's so beautiful
Not an angel but she’s so beautiful